Shamira Mitha, Founder and Managing Director, VERVE Marketing & Communications.
PR & Marketing in the hospitality, tourism and luxury industry has been Shamira Mitha’s proficiency over the past several years. Recognizing the need for a specialist PR agency in the hospitality and tourism industry, Shamira founded and launched Verve Marketing & Communications to offer bespoke PR and Marketing solutions to the hospitality & tourism sector, resulting in success for the client companies as well as the agency which enjoys a boastful client list. Women’s Development is very close to Shamira’s heart and has over the years been very involved on a voluntary basis, encouraging women of her community and others to become economically independent or a second income provider and learn employable skills. Most of her weekends are spent counseling and assisting women to improve the quality of their lives. Shamira has also been a jury member for the first Masala! Awards (An Asian Lifestyle awards) held in Dubai, U.A.E in 2008 and again for its 11th year cycle in December 2018. She has also been listed as one of the ‘Most Influential Asians’ in the Middle East by ITP.